Cormac Stanford

About

Marketing Director | Fractional CMO | Growth Specialist | Brand Strategist | Startup Advisor | Omni-Channel Marketing and Product Strategy

Marketing Director and Fractional CMO, I connect brands with their customers to accelerate their journey to growth, fame and investability. 20+ years working with Startups, Global Ad Agencies and World-leading brands, I have proven commercial achievements in building and transforming brands in dynamic global markets. I take pride in my ability to understand and engage with the customer, and insist on the very best full funnel strategies to reach, convert and retain them. I partner with CEOs to help realise their vision, providing a strategic focus in driving profitable revenue while building a trusted brand for the long term. My breadth of experience has brought a holistic skillset honed on delivering depth of gravitas in all things marketing: Global and independent agencies: - Insistence on best in class, effectual marketing. - Use and interpret data and insights to deliver impact and relevance for broad variety of verticals. - Driving efficiency and excellence in a high-pressure environment. - Working knowledge of creation and production of breadth of marketing comms, from CRM, to Digital Advertising, to Web Dev, to Experiential to ATL Advertising. - Juggling multiple stakeholders while representing and growing the business. Large corporations: - Building teams to operate efficiently with goal-based commitments. - Negotiate priorities, giving brand communications a voice in a complex environment. - Budgeting and forecasting, setting relevant KPIs and detailed reporting. - Influencing stakeholders at all levels of business. Startups: - Agility, adaptability and pace of strategy and implementation. - Leadership in building a highly functional team while providing inspiration and drive. - Realistic growth-led strategies based on range of budgets. - Influence in all functions of business including Operations, Finance and HR. - Oversight of full P&L with a joint goal towards growth and profitability. - Turning Marketing and Branding into core function. - Board and Investor Management I cherish where I’m at in my career. Pulling together all my experience to create marketing and brand strategies to grow businesses, building high-functioning teams and leading customer-led business strategy. International Growth | Product Strategy | Omni-Channel Marketing Strategy and Implementation | Product Marketing | Brand Development and Strategy | Leadership | P&L Management | Business Development | New Market Entry | Innovation | Creative Excellence | Integrated Advertising | CRM | eCommerce Growth | Voice of the Customer | Startup to Scale-Up | B2C & B2B