Jason Neufeld

About

Fractional eCommerce CMO ➤ eCommerce Leadership, Growth & Analytics ➤ Consultant, Executive & Entrepreneur

FRACTIONAL CMO I accelerate eCommerce sales and growth by providing expert leadership and data-driven strategies, transforming marketing efforts into measurable business success. I effortlessly balance long-term planning with important quick-wins (30-60 days). Market & Consumer Research ➤ Digital Strategy & Transformation ➤ Budgets & P&L Management ➤ Team Leadership ➤ Systems Integration ➤ Profitability Optimization ➤ $1B eCommerce brand - enterprise CRM migration, email revenue +13% YoY ➤ $100M Amazon business - achieved profitability for first time in 6 years "Jason is the most knowledgeable, experienced and intuitive eCommerce leader I've had the pleasure of working with. He has a strong understanding of best practices, priorities and planning, making him a powerhouse leader." -Elad Itzkovitch, CMO & Consultant HEAD OF ECOMMERCE I build and grow eCommerce departments, overseeing internal marketing functions including paid and organic media, content/SEO, email/CRM/loyalty and more. I manage eCommerce strategy, execution platforms and analytics. I own the customer journey, customer lifecycle marketing, CRO/testing and more. Research & Strategic Planning ➤ Team Building & Leadership ➤ Media Mix Modeling ➤ Multi-Channel P&L Management ➤ Acquisition Strategy & Execution ➤ Retention Planning & Program Development ➤ Pricing & Shipping Analytics ➤ Website Testing & CRO ➤ $25M D2C startup - acquisition growth to 12% above targets Y1 & Y2 ➤ -$150M consumer brand - multi-touchpoint attribution solution grew revenue 17% YoY. "Jason is my go-to marketing leader in eCommerce. I tapped him a few years ago to lead a startup and I can't wait for the next opportunity to work with him again." -Charles Mercer FOUNDER I have founded two eCommerce companies which bring mission-based products and services to those suffering from mental distress. Thankable, my newest project, delivers solutions rooted in gratitude to those with stress, anxiety and depression.