Matt Spangler

About

Fractional CMO & Advisor (former CMO Compass, Tribeca Film)

Executive and entrepreneur, Matt has over 20 years experience architecting and building marketing and creative teams that deliver business impact. From 2014-2022 he lead all brand and marketing at Compass (COMP) from less than 50 employees to the #1 independent real estate company in America with over $6 Billion in revenue and over 25,000 agents & employees. He was the first marketing hire in October 2014 and built every aspect of the brand including hand-picking the creative and marketing leadership and building a scalable in-house marketing services group with over 400 team members across 40+ US cities delivering design, strategy, production, media, and performance marketing. Compass follows his 3 years as the EVP of Content & Marketing at Tribeca Film where Matt oversaw all brand design, digital product development and marketing efforts across a portfolio of business units including the annual Tribeca Film Festival. Additionally he was responsible for conceiving of and launching a new division, Tribeca Studios, that developed and distributed long-form brand entertainment properties. The first documentary feature, We Could Be King, was funded by Dick's Sporting Goods and won the Outstanding Sports Documentary at the 36th annual Sports Emmy Awards. It went on to be distributed across television (ESPN), theatrical and digital channels (Netflix). Matt began his entrepreneurial journey from 2003-2009 as a partner and co-founder at thehappycorp global, a design studio working with clients such as Apple, MoMA, Anheuser-Busch, and Foursquare precursor Dodgeball. During that same time he co-founded the creative “fight club”, LVHRD, known for its artisanal events that fueled competition among NYC creative professionals. Prior to moving in-house he created Winston Wolf, a studio solving problems at the confluence of design, technology and business. During that time he helped brands such as Mercedes AMG, Reebok, Vitamin Water and many others. He started his career as a digital designer and developer on the ComedyCentral.com team bringing shows, such as South Park and the original Daily Show, to life on the web.