Mike Martin

About

Purpose Driven Fractional CMO | Chief Creative Officer | Entrepreneur | Brand Strategist | Facilitator

Collaborative, charismatic, and community-minded fractional CMO. I love challenging conventional wisdom, legacy processes, and convenient solutions to complex problems. I'm driven by an insatiable curiosity for human behavior and believe in using creativity, fueled by strategy, consumer insight, and validated learning to achieve business goals. I’m a rarity among CMOs having spent the early part of my career on the creative side of marketing. I believe in Performance + Persuasion which means I can effectively activate the marketing plans we create. This hybrid approach allows me to blend marketing, design thinking, content strategy, data analytics, user experience, conversion marketing, and startup entrepreneurship. I thrive in environments where experimentation is celebrated and there is a humility that comes from nonstop learning. I believe in deep empathy for the end user and while I hold data in high regard, I also believe that brand marketing devoid of human truth and emotion is simply noise. I’m decisive, relentlessly resourceful, a compelling presenter, and at six-foot-five-inches, I have a presence. I’m skilled at identifying and activating talent, and I’m a lifelong learner, NPR junkie, podcast fan, and teacher. I’m also a very active mentor and a big advocate for more diversity, equity, and inclusion in the marketing industry and the startup world. My Top 5 Gallup StrengthsFinder themes are: 1. Strategic 2. Command 3. Activator 4. Ideation 5. Deliberative